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Press Release

Chad Altbaier Appointed Chief Commercial Officer of Standard Fiber, LLC.

Global bedding and home textile industries supplier creates new role for industry veteran

OCTOBER 13, 2021; Las Vegas, NV – Standard Fiber LLC, global innovator and supplier to the bedding and home textile industries, announces Chad Altbaier has joined the company in the newly created role of Chief Commercial Officer (COO). Based out of the company’s Burlingame, CA office, Altbaier will lead the sales, marketing, product innovation, and business expansion functions across all distribution channels, outside of the mattress industry.

“We’re beyond excited to have Chad join us, expanding on our successes and building an even stronger global organization,” said Sandy Gray, CEO of Standard Fiber. “He brings twenty years of broad industry experience and relationships in the retail, hospitality and apparel industries with a proven track record of starting and leading business units. In just the few short weeks that he’s been part of our team, he has already made an impressive impact.”

Altbaier has spent the majority of his career working in the home textiles and apparel categories, with a focus on natural and synthetic fills with Downlite, and most recently, Allied Feather + Down.

“I’m thrilled to be joining Standard Fiber” said, Altbaier. “I’ve known the company for many years and have had tremendous respect for its business growth, and the dedicated focus it places on its customers’ success. The company’s recent expansion into adjacent products for the mattress, healthcare and pet industries has been beyond impressive. I’m grateful to be able to work with such a talented team on a global scale to deliver unmatched innovation, technical expertise, service, and value to its customers.”

Standard Fiber was founded in 1998 with one goal in mind: to deliver exceptional bedding products and customer service at the lowest costs possible. In doing so, they became the first bedding company to combine U.S.-based product design, customer service, and technology with the cost benefits and manufacturing capabilities that are best achieved throughout Asia. Today, Standard Fiber works hand-in-hand with its customers – manufacturers, distributors, and digitally-native brands – to supply the innovative bedding solutions today’s consumers want, at the competitive prices they need. With offices and staff in the U.S., UK, China, India & Pakistan, today they are a global leader in home bedding products and textile manufacturing, and one of the largest producers of utility bedding products in the world. 

Press Release

David Wang appointed President and COO of Standard Fiber, LLC.

SEPTEMBER 23, 2020 – Standard Fiber, LLC announced the appointment of David Wang as President and Chief Operating Officer.  Since joining Standard Fiber in 2003, Wang has been an invaluable leader in optimizing sourcing, product innovation, production efficiencies, and strategic market development.  Wang has served as Standard Fiber’s COO since 2012, advancing business operations, production, and quality control as well as enhancing Standard Fiber’s industry leadership. 

In his expanded role, Wang will continue to lead U.S. and East Asia operations.  He will also take on additional responsibilities for oversight of strategic joint ventures and furthering geographic supply chain expansion.  Glenn Boschetto, Chairman, and Sandy Gray, CEO, heralded Wang for his vision, dedication, and market savvy.  Gray commented, “We are thrilled to advance David to the next level in recognition of his capabilities for the future and demonstrated performance”. 

Press Release

Brandon Wells joins Standard Fiber as EVP & General Manager – Mattress Division

Standard Fiber is pleased to announce that Brandon Wells has joined the company in the newly created role of EVP & General Manager, Mattress Division.  In this role, Brandon will be responsible for leading Standard Fiber’s mattress division which specializes in providing fabrics, zippered covers, foundation covers and other products to mattress companies around the globe.  Sandy Gray, CEO of Standard Fiber, said “We’re excited to have Brandon join us, leading our growing mattress channel team. He brings over two decades of experience and relationships in the mattress industry to further accelerate the dynamic growth we’ve experienced with mattress manufacturers in the past few years”.  Brandon spent the majority of his career working for BekaertTextiles/BekaertDeslee in several sales and marketing leadership roles before taking over the reins as President/GM of Bekaert’s US operation in 2012.  He also worked for several years for the former Burlington Industries in Mattress Ticking sales.  “I’m thrilled to be joining Standard Fiber”, Brandon said.  “I have been watching them for the past few years and have been extremely impressed with their growth, willingness to invest in the business and their desire to bring low cost, innovative solutions to their customers.  Their global supply chain and product development strengths are very impressive.”  Brandon’s employment commenced July 13.

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