Standard Fiber Appoints New Marketing Executive For Omnichannel Approach To Growth
Standard Fiber turns to this marketing pro for new VP position
September 8, 2023; Foster City, CA – Standard Fiber has named Trina Solomon vice president of marketing and brands, a new position for the company as it expands its omnichannel strategy.
Standard Fiber, a supplier of home textiles, created the role as part of its omnichannel approach to serving home retailers and partners worldwide, elevating its brand portfolio and corporate marketing strategies, and enhancing support of its sales and design teams.
In her role, Solomon is responsible for corporate and sub-brands, as well as the company’s portfolio of licensed brands including Tempur-Pedic, Stearns & Foster, Sealy, Highclere Castle and DuPont for Your Home. In addition to leading marketing strategies and initiatives for the company, she will partner with retailers and suppliers within the scope of her role.
She reports to Chad Altbaier, president and co-CEO of the company. Solomon brings 15 years of experience in marketing and design contributing to revenue growth across diverse industries such as home textiles, bedding, consumer packaged goods, apparel and automotive.
“Trina’s background and passions are perfectly suited to support the growth of our valued bedding accessory and mattress brand customers,” Altbaier said. “In the short time since joining Standard Fiber, she has added incredible value to our corporate marketing strategies, trade show preparation and follow-up and brand license relationships.”
Prior to joining Standard Fiber, Solomon was senior marketing director for Diamond Mattress where she served on the senior leadership team. She joined Diamond in 2020 as director of marketing from Allied Home where she spent more than five years as marketing director. During her career, she was also a sales manager with General Motors.
Chad Altbaier and David Wang Appointed Standard Fiber Co Chief Executive Officers
Company executives promoted to spearhead Standard Fiber’s journey to new heights of success
June 6, 2023; Foster City, CA – Standard Fiber, one of the world’s largest innovators and suppliers to the home textiles market, has promoted Chad Altbaier and David Wang as co-CEOs charged with leading the company in a bold new direction of advanced textile innovation, consumer-responsive product design, and unparalleled global production capabilities.
Altbaier, previously Standard Fiber CCO, will direct sales, merchandising, product development/innovation, human resources, IT, and strategic business expansion. Wang, previously Standard Fiber President and COO, will focus on directing global supply chain, manufacturing, and operations.
“Chad and David bring a record of excellence, trust, vision, and accomplishment to our community,” said Glenn Boschetto, Standard Fiber Chairman. “With 25 years of proven performance from an elite team of experts, coupled with its debt-free financial structure, Standard Fiber is well positioned for enviable growth under their leadership.”
“We’re thrilled and humbled to have this opportunity to design and execute an aggressive path for Standard Fiber’s future”, stated Altbaier and Wang. “Our plans include implementing an assertive strategy that includes expanded nearshore manufacturing capabilities, broadened global supply chain partnerships, strategic product and distribution expansion, dedicated R&D to pioneering textile technologies, all while maintaining a firm commitment to investing in a best-in-class team across our worldwide operations.”
Standard Fiber Partners with Majestic Highclere Castle
Bringing elements of this regal English estate onto the top of bed, bath, and pet product categories
May 3, 2023; Burlingame, CA – Standard Fiber, one of the world’s largest suppliers to the home textile and hospitality markets, has established a licensing agreement with Highclere Castle, enabling the company the rights to develop and distribute a broad assortment of top of bed, bath and pet products all designed with the distinctive English elegance and charm the famous estate exudes.
Highclere Castle, home of the Carnarvon family since 1679, is a working estate and farm of approximately 5,000 acres in the North Wessex Downs, and officially designated ‘an Area of Outstanding Natural Beauty’. The Castle and its grounds are recognized worldwide as the location of the award-winning Downton Abbey television series and movies. Today, it is the private home of the Lord and Lady Carnarvon, who open the estate for tours and guests to enjoy a truly regal experience.
Standard Fiber is in the process of building collections of products directly through the influence of Lord and Lady Carnarvon who are generation owners of the castle. These licensed products include Sheet Sets, Towels & Bath Accessories, Bathrobes, Throws, Blankets, Pillowcases, Duvet Covers, Fashion & Basic Bedding, Pet Beds & Accessories.
“We are thrilled to have established a collaboration with Highclere Castle and are looking forward to working closely with Lord and Lady Carnarvon to deliver a bespoke collection of products designed with a fresh, innovative, and creative interpretation of their brand”, said Chad Altbaier, Standard Fiber CCO.
“The English allure and the regal estate experience is trending in today’s creator economy where storytelling is key,” said Lady Carnarvon. “If you are familiar with Highclere Castle website, you will know storytelling is my passion! We are very excited to work with the Standard Fiber team their creative expertise in the development of our luxury products for bed, bath, and pets under the Highclere Castle brand.”
Under the licensing agreement, Standard Fiber’s Highclere Castle collection will be sold in the US, Canada, Mexico, and the Caribbean. It will also be offered under limited distribution in the European market.
Standard Fiber Debuts New Tempur-Pedic® Brand of Pet Products at Global Pet Expo
Offering our furry friends the same comfort their humans expect from their TEMPUR mattress
March 13, 2023; Burlingame, CA – Standard Fiber, a major home textile supplier that offers performance technologies that improve sleep, wellness, and comfort, is looking forward to presenting an exciting collection of pet products designed with the same comfort and performance benefits it developed for humans at the 2023 Global Pet Expo (GPE) March 22-24, 2023, at the Orange County Convention Center in Orlando Florida – booth #4058.
To bring pets the support and pressure relieving comfort that they deserve, and humans have come to expect from their TEMPUR mattresses, Standard Fiber will unveil its much-anticipated TEMPUR-PEDIC® brand of pet products at the show. The product line features classic silhouettes combined with home-friendly colors designed with a variety of performance features including cooling fabrics, antimicrobial technology, and recycled materials, which include TEMPUR material and other available orthopedic foams.
Standard Fiber will also present a new line of Furniture Protectors under the Sealy, Stearns & Foster, and TEMPUR-PEDIC® brands, which include antimicrobial and waterproof technologies, easy to coordinate colors to compliment home furnishings, and meant to fit sofas, chairs, and love seats – and not to mention – a protective blanket to be used on dog or human beds.
“Bringing a well-recognized national mattress brand along with our own private brand featuring innovative, solution-driven pet products to market is so exciting, said Leslie Morris, VP Sales, Standard Fiber. “We can’t wait to meet with our customers and prospective customers at GPE this month to show off what we’ve been working on!”
Standard Fiber will also showcase its new PETNOLOGY™ brand – engineered for the way pets live, incorporating meaningful technology in easy-to-understand solutions that pet owners need. This house brand includes products for a variety of different pet personalities: My Playful Pup, My Wonder Seeker, and my Trusty Companion.
For both the TEMPUR-PEDIC® and PETNOLOGY brands, Standard Fiber offers increased flexibility that deliver quick fulfillment options via its pet bed filling facilities in both South Carolina and Nevada.
Kathy Walsh Appointed Standard Fiber VP of Retail Sales
Joining the sales and team to further expand Standard Fiber’s global leadership position in the home textiles market
February 15, 2023; Burlingame, CA – Standard Fiber, one of the world’s largest suppliers to the home textile market, has hired Kathy Walsh as its new VP of Retail Sales.
In her new position, Walsh will align with Standard Fiber’s executive leadership on strategic business development to plan and execute thoughtfully curated merchandising programs with key accounts in the home textiles and bedding accessories categories with the objective of creating new opportunities while accelerating its customers’ success.
Walsh brings over 30 years of leadership experience in sales, product development, brand, and marketing management at multiple textile companies, her most recent being SVP of sales and marketing at Sinomax USA. She successfully managed sales growth, new product and brand development, new product launch lifecycles, while working with her team on OEM and major home furnishing retail accounts.
“We’re so happy to have Kathy join the Standard Fiber team, said Chad Altbaier, Standard Fiber CCO. “Her professional experience, industry contacts, and proven track record working with major home furnishing retailers is truly remarkable, and we’re confident she will quickly add value to our growing organization.”
“I am thrilled to join the very talented Standard Fiber team as Vice President of Retail Sales, said Walsh. “The company’s expansion into North American manufacturing is extremely exciting and will continue to add more value to its growing list of home furnishing and bedding accessory retail partners.”
Walsh will be based in Evanston, IL, and travel to support the Standard Fiber team and connect with key customers.
Standard Fiber Partners with Noble Biomaterials to Bring IONIC+® Mineral Antimicrobial Technology to Home Textiles Market
Global textile and technology leaders collaborate to develop home products made with anti-odor materials that self-clean fabric of microbes
January 4, 2023; Burlingame, CA – In its ongoing objective of bringing advanced performance technologies to enhance better sleep and a healthy home environment, Standard Fiber, one of the world’s largest suppliers to the home textile market, and Noble Biomaterials, a global leader in antimicrobial solutions for soft surface applications, have formed an exclusive partnership to bring IONIC+® mineral antimicrobial to the home textile market.
IONIC+® is the broadest spectrum of antimicrobial technology that protects against the growth of microbes on soft surface materials. The active ingredient in IONIC+® is silver, which is permanently bound within polymer fibers and will not wash out. When applied properly, positively charged silver ions are attracted to negatively charged odor-causing bacteria. The ions attracted to the bacteria’s DNA disrupt its respiration, cell division and replication process.
Because IONIC+® technology is self-cleaning of microbes on fabric, fewer washes are needed, thus conserving energy, water, and natural resources. IONIC+ antimicrobial technology is EPA registered, BPR compliant and OEKO-TEX Standard 100 Certified.
“Standard Fiber is consistently seeking out innovative performance technologies outside of the home textiles market to develop advanced sleep and home goods products for our customers in anticipation of consumer needs,” said Chad Altbaier, Standard Fiber CCO. “Known for being the leader in permanent antimicrobial solutions across the apparel, military and healthcare industries, we are delighted to partner with Noble Biomaterials and its IONIC+® mineral antimicrobial technology to develop new home textile products that incorporate Standard Fiber’s core Elements of Sleep™: wellness, protection, design, comfort and sustainability.”
“Ionic® is the perfect technology to meet Standard Fiber’s home textile objectives”, says Ian Pund, Noble Biomaterials’ Executive Vice President. “Our goal is to allow our partners to innovate and create new product that change markets. Apparel brands have long taken advantage of Ionic+ and we’re excited to see how Standard Fiber leads home textiles.”
The scope of the Standard Fiber and IONIC+® mineral antimicrobial technology exclusive partnership includes mattress textiles, pads, toppers, and encasements; basic bedding and towels for consumer and institutional markets, as well as DTC furniture brands across North America.
Jyl Davis Appointed Standard Fiber VP Sales and Merchandising
Joining the sales and merchandising team to further expand Standard Fiber’s global leadership position in the home textiles market
December 14, 2022; Burlingame, CA – Standard Fiber, one of the world’s largest suppliers to the home textile market, has hired Jyl Davis as its new VP Sales and Merchandising, joining the company in this role on January 3, 2023.
In her new position, Davis will align with Standard Fiber’s executive leadership on strategic business development to plan and execute thoughtfully curated merchandising programs with key accounts in the home textiles and bedding accessories categories with the objective of creating new opportunities while accelerating its customers’ success.
Davis brings over 17 years of leadership experience in product development, merchandising, sales, brand, and marketing management at Downlite International, where she most recently held the position of VP Marketing & Product Management. She successfully managed full corporate product creation, customer development and new product launch lifecycles, while working with her team on major home furnishing retail accounts.
“We’re beyond excited to have Jyl join the Standard Fiber team, said Chad Altbaier, Standard Fiber CCO. “Her home furnishings product knowledge and market expertise are truly remarkable, and we’re confident she will add tremendous sales and merchandising value as we strategically expand our offering across broader product categories and distribution channels.”
“I am thrilled join the very talented Standard Fiber team as Vice President of Sales and Merchandising”, said Davis. “The company’s global manufacturing infrastructure and unparalleled textile expertise is well-regarded throughout its impressive customer base and continues to expand. With such strong leadership and Standard Fiber’s ability to quickly respond to marketplace challenges, I am eager to put my skills to work and jump in to help the team drive their sales and merchandising initiatives.”
Davis will be based in Cincinnati, OH, and travel to support the Standard Fiber team and connect with key customers.
Standard Fiber Launches its New Petnology™ Brand Collection of Pet Products
Innovated and engineered for the way pets live
November 9, 2022; Burlingame, CA – With the desire to give our furry friends the same creature comforts as humans, Standard Fiber, a major home textile supplier that offers performance technologies that improve sleep, wellness, and comfort, has introduced an innovative collection of pet products through its new Petnology™ brand.
Petnology™, engineered for the way pets live, incorporates meaningful technology in easy-to-understand solutions that pet owners need. Products are designed around how they sleep, explore, and play. The brand launch will include a variety of both indoor and outdoor pet beds and blankets. Additional branded accessories will join the product mix later in 2023.
“We’ve taken a fun, and hopefully helpful approach in guiding pet owners through their pet product purchase decisions,” said Leslie Morris, Standard Fiber VP Sales. “Each collection within our Petnology™ brand features a pet personality and enhanced product attributes that make it easily relatable, fun, functional and unique to their character.”
According to Morris, Petnology™ includes products for a variety of different pet personas. The launch will focus on My Playful Pup, My Wonder Seeker, and My Trusty Companion (for Senior Dogs).
Standard Fiber believes our pets deserve the same restful, and life-changing sleep as humans. Each of the company’s pet products are constructed with the essential materials that fit meet the company’s five key elements of sleep – wellness, protection, design, comfort, and sustainability.
The full Petnology™ collection will be on display at Standard Fiber’s new Las Vegas Showroom located in the Las Vegas World Market, Suite C1575, and at the forthcoming 2023 Global Pet Expo in March of 2023.
Standard Fiber In The News
The Future of Fiber – Cotton will always be a key ingredient in home textiles, but it’s going to have a lot more company in the years ahead
Cotton prices went on a wild ride over the summer after a USDA report estimated that severe drought would drastically reduce availability. The situation evoke the “Cotton Crisis” of 2010, when cotton prices were so unstable that manufactures at one point stopped offering quotes on finished goods. By September, estimates for global demand had been lowered, and as it became clear that supply would not be under great strain prices settled back down.
Standard Fiber and 37.5® Technology Strengthen Partnership Through Extended Product Collaboration
Striving to put an end to interrupted sleep
September 13, 2022; Burlingame, CA – To ensure consumers get a full night of deep, restful sleep and wake up refreshed, Standard Fiber, one of the world’s largest suppliers to the home textile market and manufacturer of basic bedding products, has expanded its collaboration with 37.5® Technology, a global leader in sustainable thermoregulation material science, to offer a broader scope of bedding products made with the innovative temperature regulating technology.
Bedding made with 37.5® Technology helps keep you warm when you’re cold and cool you down when you’re hot – continually adjusting to maintain a climate of personal comfort throughout the night. By using the thermoregulating properties of volcanic minerals, which are permanently embedded into fabric and fill, sleep products made with 37.5® Technology actively reduce humidity next to the body in order to maximize the natural cooling process of sweat evaporation. Removing moisture vapor from the skin before it turns into liquid sweat is the key to maintaining an ideal sleep climate.
“Standard Fiber has enjoyed a long-standing and successful relationship with 37.5® Technology who share our on-going commitment to providing the best sleep experience to consumers,” said Chad Altbaier, Standard Fiber CCO. “We are thrilled that their team is as eager as we are to partner on an expanded offering of new 37.5® Technology sleep products that are presently in the works”
Standard Fiber will introduce its expanded lineup of utility bedding and mattress fabrics & covers for optimizing sleep with 37.5® Technology for global distribution in early 2023. According to Altbaier, pillows, mattress pads, comforters, and mattress fabrics & covers with 37.5® Technology will be produced at both its North American and offshore factories.
“We are delighted to be expanding our partnership with Standard Fiber who has an industry reputation for excellence in the home textile, mattress, and hospitality industries,” said Serine Steinnes, Executive Vice President of Global Home Division for 37.5® Technology. “We are confident about the results that this collaboration will bring in terms of new innovation for bedding and mattress covers in today’s market.”
Consumers concerned with our environment will be happy to know that Standard Fiber sleep products made with 37.5® Technology offer sustainable benefits throughout the product lifecycle. They reduce drying time and energy usage in the laundering process compared to other bedding. 37.5® Technology is naturally derived along with being certified skin-friendly and hypo-allergenic.
Standard Fiber Expands Operations with New Las Vegas Filling Facility and Distribution Center
Provides increased flexibility for filled bedding products that deliver faster fulfillment and freight savings
August 16, 2022; Burlingame, CA – In response to ongoing customer requests to provide onshoring and nearshoring resources for their freight-sensitive bedding products, Standard Fiber, global innovator and supplier to the home, hospitality, and pet textile industries,has built a new filling facility and distribution center in Henderson, NV less than 20 miles from the company’s new showroom, which opened last month in the Las Vegas Market Center.
Standard Fiber’s 126,000 square foot facility, which is built with the latest and most innovative manufacturing equipment providing high-speed, digitally-controlled blending capabilities of up to three ingredients across different types of polyester and foam, will focus on filling and distributing higher-end blown polyester and foam filled pet beds, sleep pillows, as well as maternity and other specialty shaped pillows.
“Our number one priority is the success of our customers, who depend upon our innovative products, lower costs and faster fulfillment to optimize their inventories,” said Sandy Gray, Standard Fiber CEO. “We recognized that many of our customers have challenges with relying solely on Asian manufacturing for their bulkier filled bedding production. So, we’re thrilled to bring the next expansion of our global textile manufacturing network home to the United States for our partners who will benefit from our new localized capabilities.”
Standard Fiber’s new facility is strategically located to serve the large Las Vegas-based hospitality market where its customers can benefit from local production and speedier product delivery.
The company also emphasized its ability to collaborate with industry partners who only have east coast-based filling operations, so they are able to optimize time and cost-savings benefits by leveraging Standard Fiber’s new west coast fulfillment capabilities.
Standard Fiber Opens New Las Vegas Showroom
Better servicing its growing, mattress, hospitality, and pet product customer base
July 19, 2022; Burlingame, CA – Furthering its commitment to its growing mattress business and the future of the home textiles market, Standard Fiber has opened a new permanent showroom in Las Vegas. The 2,500 square foot space, which the company has been preparing ahead of Las Vegas Market taking place this July 24-28, is located at the Las Vegas World Market, Suite C1575 at 455 S Grand Central Parkway.
“As one of the world’s largest suppliers to the home textile and furniture markets, we felt it was important to have an established and permanent showroom in Las Vegas where many of our customers come to do business,” said Chad Altbaier, Standard Fiber CCO. “We look forward to meeting with prospects and customers across each of the distribution channels that we serve at the upcoming Las Vegas market”
Standard Fiber invites Las Vegas Market visitors to stop by and view its new sleep solutions highlighting the company’s textiles and material technologies, which are divided into five Elements of Sleep – Wellness, Comfort, Protection, Design, and Sustainability. New product innovations include:
- Biobased Antimicrobial Treatment – EPA approved, 100% biobased antimicrobial topical fabric treatment developed to prevent and remove odor molecules and microbes that are ever-present in today’s harsh environment.
- Compostable Packaging Solutions – Packaging made from starchy plants as a more sustainable alternative to vinyl and other plastic bags.
- glassFRee™ solutions – Offering a variety of glass free fire-retardant solutions that are antimony free and aid in passing 16 CFR Part 1633.
- EcoSpun™ Fibers + Yarns – EcoSpun™ reduces the persistence of textile pollution in the environment by allowing synthetic fibers to behave more like natural fibers when they become environmental pollutants.
- H2ecO™ Textile Finishing Process – A collection of printing, dying, bleaching and finishing process that uses no, or very little, water.
- weaveRIGHT® Technology – A patented weaving process that unites 100% cotton loops with performance fibers to provide accelerated drying time, enhanced absorbency, and more durability while maintaining freshness and softness.
- Adjustable Comfort – Customize your sleep with many of our unique constructions providing both innovative pillow and mattress cover solutions.
- Outdoor Comfort – All-season outdoor comfort products that look great and can be used anywhere.
Standard Fiber will also be discussing its latest corporate initiatives that include its new SmarTrak™ Global Order Tracking System, an industry-leading portal that gives customers real-time visibility of their order status and location, and its Carbon Offset Program to minimize its environmental impact.
Standard Fiber Launches New SmarTrak Global Order Tracking System
Company’s industry-leading portal gives customers complete visibility of their order status and location – anytime, anywhere, globally
June 30, 2022; Burlingame, CA – With the goal of meeting the highest standards of excellence, reliability, and performance delivered with superior customer service, Standard Fiber, one of the world’s largest suppliers to the home textile market and manufacturer of basic bedding products, has developed its new SmarTrak global order tracking system to allow customers to view real-time visibility of their inbound shipments.
Standard Fiber’s SmarTrak is powered by a cutting-edge Logistics Cloud Technology Platform, which allows it to effectively manage supply chain workflow with greater agility. SmarTrak was developed to trace the 3,000+ global shipments that Standard Fiber delivers annually to its customers. Tracking begins at the freight forwarder when the container is assigned and continues through to delivery at final port. Taking advantage of the company’s worldwide network, SmarTrak connects with over 53,000 trucking lines, 115 airlines, 65 rail carriers, and 120 ocean carriers.
“Anticipating our customers’ needs is a major company priority,” said Sandy Gray, Standard Fiber CEO. “Understanding and feeling their pain due to unforeseen shipping delays, we felt an urgent need to develop a system to better inform them of their order status and help provide timely solutions to avert potentially expensive delivery interruptions. We are very excited to launch our first phase of SmarTrak in mid-July, which focuses on tracking shipments from freight forwarder to port. Phase two will focus on ground freight to the final destination.”
Utilizing GPS, AIS data tracking, all involved parties can collaborate on efficient goods movement and timely intervention on exceptions before they become costly problems. Through a secure password protected login on a dedicated website available on any smart device, Standard Fiber’s customers can to track real-time arrival status of their orders and visually see their location anywhere in the world.
Leslie Morris Appointed New VP Sales at Standard Fiber
Industry Executive to bolster the company’s new domestic pet bed filling operations
May 26, 2022; Burlingame, CA – Standard Fiber, global innovator and supplier to the home, hospitality, and pet textile industries, has hired seasoned retail and product development professional, Leslie Morris, as its new VP Sales. Based in Charlotte, NC, Morris will lead the company’s pet product sales efforts and tap into other Standard Fiber segments utilizing her extensive retail and wholesale experience with big box and specialty retailers.
Morris joins Standard Fiber from NVM Pet, licensee of Serta® and Beautyrest® pet beds, where she was director of product development. Previously, she was director of product development for dog and cat hardgoods at PetSmart. Morris also brings a broad range of experience with leading retailers including Kohl’s, Bed Bath & Beyond, and May Merchandising Company.
“Leslie’s successful product development, sourcing, and sales experience in the home textiles and pet industries make her the perfect addition to our dynamic team,” said Chad Altbaier, Standard Fiber CCO. “She joins us at the perfect time as we are launching USA-filled pet beds, and we are looking forward to her driving our pet products growth to the next level.”
Standard Fiber will start filling pet beds in its South Carolina and Nevada factories in Q3 of this year to help reduce freight costs and lead-times, while offering better inventory turn and new domestic drop ship capabilities with its strategic retail partners.
“The technologies and innovations that Standard Fiber brings to the textile industry is unmatched by any other company, and this distinction will continue to propel the pet products business forward,” said Morris. “I am looking forward to working with the team to develop innovative and differentiated assortments for our customers.”
Standard Fiber Partners with weaveRIGHT® Technology for Exclusive License in Home and Hospitality Markets
Presenting Bath Done Right with innovative weaving technique for towels
May 18, 2022; Burlingame, CA – Standard Fiber, one of the world’s largest suppliers to the home textile and hospitality markets, has signed an agreement with weaveRIGHT® Technology enabling the company exclusive rights to develop and distribute bath products made with the technology to the home retail and hospitality markets.
Developed by home textile veteran, Matthew Dalton, who was challenged by QVC to reinvent the towel in 2018, weaveRIGHT® Technology is a patented weaving process that unites 100% cotton loops with performance fibers in the ground of the towel. This innovative technique enhances absorbency, accelerates drying time, and provides an additional level of durability. The fast drying time inhibits the growth of bacteria, therefore towels made with this proprietary weaving technology are inherently anti-microbial and eco-friendly.
“With our new weaving technology, we really do feel we met the challenge of reinventing the towel,” said Dalton, Owner, weaveRIGHT® Home. “We are excited about our partnership with Standard Fiber who lead in delivering quality and innovation in the bedding and bath category.”
“We are delighted that weaveRIGHT® has granted us the exclusive license of its truly groundbreaking technology,” said Chad Altbaier, CCO, Standard Fiber. “Aligning with this patented technology will bring our retail and hospitality partners many benefits consumers are looking for today – a compelling blend of performance and luxury, grounded in our @sustainovation philosophy”
For more information on weaveRIGHT® Technology, visit weaverighthome.com.
Standard Fiber Introduces New 2022 Bedding Collections
Presenting innovative textiles for mattresses inspired by dynamic design and color trends
April 19, 2022; Burlingame, CA – Spring is considered a season for renewal and new beginnings – not just for nature, but also for self-rejuvenation. It’s a time when we feel the urge to refresh our homes by bringing light, color and polish to evoke the senses and foster our well-being.
In anticipation of this annual ritual, the design team at Standard Fiber, one of the world’s largest suppliers to the home textile market and manufacturer of basic bedding products, presents fresh, new design and color trends to help its customers select the most current home textiles for their new mattress collections.
“Over the years, we’ve found customers rely on us to help them come up with creative solutions to design and develop unique and innovative bedding products,” said Brandon Wells, Standard Fiber EVP/GM – Mattress Division. “While comfort technologies and design aesthetics are always on trend, sustainability is also a major concern among today’s consumers and plays a big role in our home textile offering.”
At the ISPA Expo this past March, Standard Fiber introduced four new mattress textile themes for 2022 based on its design team’s latest research on forecasted home design and color trends.
Mod Nature, which fully embraces the idea of “new-stalgic”. Mod Nature pulls elements from mid-century architecture and design and updates the look to a more contemporary feel. In this collection Standard Fiber uses clean, modern lines, diagonal features, and subtle texture with a classic navy-based color palette.
Japandi is the blending of Japanese and Scandinavian aesthetics, melding the smooth and modern approach of Scandinavian design with the sleek and functional elegance of Japanese design. Minimalist yet welcoming, Japandi is all about using neutral tones, textures and natural materials to evoke comfort and peacefulness. In this collection the company highlight the use of natural and sustainable fibers, such as Tencel®, Bamboo Rayon, and recycled polyester.
Simply Intricate is Standard Fiber’s transitional take on a traditional style collection, catering to a more mature and luxurious customer. In this collection the company uses floral motifs, organic and fluid design elements, intricate background texture, and a soft muted color palette. In this collection we highlight high-end fibers, such as cashmere, silk, and rayon.
Vibe radiates nostalgia and utilizes technology as its basis for design. Vibe has a more dynamic approach, with bold color usage and edgy pattern motifs. In this collection Standard Fiber highlight cooling yarns, striated yarns, and copper infusions.
Also at ISPA, Standard Fiber presented its portfolio of sustainable products that included recycled textiles, compostable textiles, bio-based foam pillows, bio-based textile finishes, and many more.
Last month, Standard Fiber, launched a carbon reduction program where it will invest in carbon offsets for all cargo containers of textiles it exports from Asia to customers in the U.S. and 20 other countries around the world. This initiative builds upon the company’s robust material responsibility platform that includes organic cotton with GOTS or OCS certification, recycled fibers with GRS or RCS certification, bio-based foams with USDA Biopreferred™ certification, RDS down, Oeko-tex certified products, and packaging made with recycled materials. The company has also implemented more space-saving and cost-efficient means of shipping products around the globe.
To learn more about Standard Fiber’s new bedding collections and its carbon neutrality program, please contact Brandon Wells at firstname.lastname@example.org.
Standard Fiber Introduces New Eco-Friendly Pet Products at 2022 Global Pet Expo
Sustainability meets wellness for our eco-conscious fur friends.
March 17, 2022; Burlingame, CA – With pet wellness in the forefront of every furry friend product it develops, Standard fiber, a major textile supplier that offers thoughtfully –sourced finished goods and product development solutions, will debut several sustainably-made pet products at the Global Pet Expo (GPA) booth # 3464 in Orlando, FL March 23-25, 2022.
Standard Fiber believes our fur family deserve the same deep, restful, and life-changing sleep as humans. Therefore, each of the company’s pet products are designed with Standard Fiber’s five key elements in mind to assure this level of sleep – wellness, protection, design, comfort and sustainability.
“When the COVID pandemic hit in 2020, people placed a higher focus on health and wellness by exercising, spending time outdoors and getting better rest,” said Matthew Smith, Standard Fiber VP Sales & Marketing – Pet Division. “Simultaneously, pets were adopted at an unprecedented rate with a strong owner concern for their health and well-being.”
To help brands and retailers meet this consumer demand, Standard Fiber has developed a vegan friendly, bio-based pet bed designed for eco-friendly conscious dogs who like plenty of room to stretch out on their belly, back, or side. The bed cover is made with cooling and breathable vegan leather. The three layers of bio-based material provide therapeutic support by relieving body aches, joint pain, hip dysplasia, and arthritis.
Standard Fiber is also introducing its Deep Touch pressure weighted blanket that uses gravity to simulate a warm and cozy hugging sensation for fur babies who need a little security when feeling insecure or anxious. The super- chunky knit design is the first weighted blanket made with non-glass beads to deliver the appropriate weight safely for dogs that like to play hard and rest easy.
In its commitment to minimizing environmental impact, Standard Fiber announced the launch of its new carbon reduction program where the company will invest in carbon offsets for all cargo containers of textiles it exports from Asia to customers in the U.S. and 20 other countries around the world beginning.
According to Standard Fiber, its carbon offsets will fund accredited carbon reduction programs such as protecting rainforest ecosystems from deforestation in Brazil and renewable energy programs on tribal lands in the US.
The company is also embarking on an industry-leading textile circularity initiative where it will collaborate with hotel and healthcare operators to develop various second life channels to help divert these bulky textile items from landfill. Further information on these efforts will be announced this summer.
Standard Fiber Launches Carbon Reduction Program
The home textile supplier and manufacturer of basic bedding products is expanding on its material responsibility platform.
February 24, 2022; Burlingame, CA – Furthering its commitment to sustainability and minimizing environmental impact, Standard Fiber, a suppliers to the home textile market and manufacturer of basic bedding products, is launching a carbon reduction program where it will invest in carbon offsets for all cargo containers of textiles it exports from Asia to customers in the U.S. and 20 other countries around the world beginning in March 2022.
According to Standard Fiber, its carbon offsets will fund accredited carbon reduction programs such as protecting rainforest ecosystems from deforestation in Brazil and renewable energy programs on tribal lands in the US.
Standard Fiber’s new initiative builds upon the company’s robust material responsibility platform that includes organic cotton with GOTS or OCS certification, recycled fibers with GRS or RCS certification, bio-based foams with USDA Biopreferred™ certification, RDS down, Oeko-tex certified products, and packaging made with recycled materials. The company has also implemented more space-saving and cost-efficient means of shipping products around the globe.
“As a major textile supplier to the home and hospitality market, we must take responsibility for and do everything we can to minimize our environmental footprint,” said Sandy Gray, Chief Executive Officer, Standard Fiber. “Our new carbon reduction program will offset 100% of the carbon emissions of transporting thousands of cargo containers of textiles we export from Asia around the world.”
In addition to its carbon reduction efforts, Standard Fiber is embarking on an industry-leading textile circularity initiative where it will collaborate with hotel and healthcare operators to develop various second life channels to help divert these bulky textile items from landfill. Further information on these efforts will be announced this summer.
After many months of virtual meetings due to the pandemic, Standard Fiber is excited to be exhibiting at the following industry trade shows in taking place in Florida this month: BITAC® Luxury Live in Bonita Springs March 6-8; ISPA Expo in Orlando March 8-10; and Global Pet Expo in Orlando, March 23-25.
Chad Altbaier Appointed Chief Commercial Officer of Standard Fiber, LLC.
Global bedding and home textile industries supplier creates new role for industry veteran
October 13, 2021; Las Vegas, NV – Standard Fiber LLC, global innovator and supplier to the bedding and home textile industries, announces Chad Altbaier has joined the company in the newly created role of Chief Commercial Officer (COO). Based out of the company’s Burlingame, CA office, Altbaier will lead the sales, marketing, product innovation, and business expansion functions across all distribution channels, outside of the mattress industry.
“We’re beyond excited to have Chad join us, expanding on our successes and building an even stronger global organization,” said Sandy Gray, CEO of Standard Fiber. “He brings twenty years of broad industry experience and relationships in the retail, hospitality and apparel industries with a proven track record of starting and leading business units. In just the few short weeks that he’s been part of our team, he has already made an impressive impact.”
Altbaier has spent the majority of his career working in the home textiles and apparel categories, with a focus on natural and synthetic fills with Downlite, and most recently, Allied Feather + Down.
“I’m thrilled to be joining Standard Fiber” said, Altbaier. “I’ve known the company for many years and have had tremendous respect for its business growth, and the dedicated focus it places on its customers’ success. The company’s recent expansion into adjacent products for the mattress, healthcare and pet industries has been beyond impressive. I’m grateful to be able to work with such a talented team on a global scale to deliver unmatched innovation, technical expertise, service, and value to its customers.”
Standard Fiber was founded in 1998 with one goal in mind: to deliver exceptional bedding products and customer service at the lowest costs possible. In doing so, they became the first bedding company to combine U.S.-based product design, customer service, and technology with the cost benefits and manufacturing capabilities that are best achieved throughout Asia. Today, Standard Fiber works hand-in-hand with its customers – manufacturers, distributors, and digitally-native brands – to supply the innovative bedding solutions today’s consumers want, at the competitive prices they need. With offices and staff in the U.S., UK, China, India & Pakistan, today they are a global leader in home bedding products and textile manufacturing, and one of the largest producers of utility bedding products in the world.
David Wang appointed President and COO of Standard Fiber, LLC.
September 23, 2020; Las Vegas, NV – Standard Fiber, LLC announced the appointment of David Wang as President and Chief Operating Officer. Since joining Standard Fiber in 2003, Wang has been an invaluable leader in optimizing sourcing, product innovation, production efficiencies, and strategic market development. Wang has served as Standard Fiber’s COO since 2012, advancing business operations, production, and quality control as well as enhancing Standard Fiber’s industry leadership.
In his expanded role, Wang will continue to lead U.S. and East Asia operations. He will also take on additional responsibilities for oversight of strategic joint ventures and furthering geographic supply chain expansion. Glenn Boschetto, Chairman, and Sandy Gray, CEO, heralded Wang for his vision, dedication, and market savvy. Gray commented, “We are thrilled to advance David to the next level in recognition of his capabilities for the future and demonstrated performance”.
Brandon Wells joins Standard Fiber as EVP & General Manager – Mattress Division
Standard Fiber is pleased to announce that Brandon Wells has joined the company in the newly created role of EVP & General Manager, Mattress Division. In this role, Brandon will be responsible for leading Standard Fiber’s mattress division which specializes in providing fabrics, zippered covers, foundation covers and other products to mattress companies around the globe. Sandy Gray, CEO of Standard Fiber, said “We’re excited to have Brandon join us, leading our growing mattress channel team. He brings over two decades of experience and relationships in the mattress industry to further accelerate the dynamic growth we’ve experienced with mattress manufacturers in the past few years”. Brandon spent the majority of his career working for BekaertTextiles/BekaertDeslee in several sales and marketing leadership roles before taking over the reins as President/GM of Bekaert’s US operation in 2012. He also worked for several years for the former Burlington Industries in Mattress Ticking sales. “I’m thrilled to be joining Standard Fiber”, Brandon said. “I have been watching them for the past few years and have been extremely impressed with their growth, willingness to invest in the business and their desire to bring low cost, innovative solutions to their customers. Their global supply chain and product development strengths are very impressive.” Brandon’s employment commenced July 13.
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