Standard Fiber and 37.5® Technology Strengthen Partnership Through Extended Product Collaboration
Striving to put an end to interrupted sleep
September 13, 2022; Burlingame, CA – To ensure consumers get a full night of deep, restful sleep and wake up refreshed, Standard Fiber, one of the world’s largest suppliers to the home textile market and manufacturer of basic bedding products, has expanded its collaboration with 37.5® Technology, a global leader in sustainable thermoregulation material science, to offer a broader scope of bedding products made with the innovative temperature regulating technology.
Bedding made with 37.5® Technology helps keep you warm when you’re cold and cool you down when you’re hot – continually adjusting to maintain a climate of personal comfort throughout the night. By using the thermoregulating properties of volcanic minerals, which are permanently embedded into fabric and fill, sleep products made with 37.5® Technology actively reduce humidity next to the body in order to maximize the natural cooling process of sweat evaporation. Removing moisture vapor from the skin before it turns into liquid sweat is the key to maintaining an ideal sleep climate.
“Standard Fiber has enjoyed a long-standing and successful relationship with 37.5® Technology who share our on-going commitment to providing the best sleep experience to consumers,” said Chad Altbaier, Standard Fiber CCO. “We are thrilled that their team is as eager as we are to partner on an expanded offering of new 37.5® Technology sleep products that are presently in the works”
Standard Fiber will introduce its expanded lineup of utility bedding and mattress fabrics & covers for optimizing sleep with 37.5® Technology for global distribution in early 2023. According to Altbaier, pillows, mattress pads, comforters, and mattress fabrics & covers with 37.5® Technology will be produced at both its North American and offshore factories.
“We are delighted to be expanding our partnership with Standard Fiber who has an industry reputation for excellence in the home textile, mattress, and hospitality industries,” said Serine Steinnes, Executive Vice President of Global Home Division for 37.5® Technology. “We are confident about the results that this collaboration will bring in terms of new innovation for bedding and mattress covers in today’s market.”
Consumers concerned with our environment will be happy to know that Standard Fiber sleep products made with 37.5® Technology offer sustainable benefits throughout the product lifecycle. They reduce drying time and energy usage in the laundering process compared to other bedding. 37.5® Technology is naturally derived along with being certified skin-friendly and hypo-allergenic.
Standard Fiber Expands Operations with New Las Vegas Filling Facility and Distribution Center
Provides increased flexibility for filled bedding products that deliver faster fulfillment and freight savings
August 16, 2022; Burlingame, CA – In response to ongoing customer requests to provide onshoring and nearshoring resources for their freight-sensitive bedding products, Standard Fiber, global innovator and supplier to the home, hospitality, and pet textile industries,has built a new filling facility and distribution center in Henderson, NV less than 20 miles from the company’s new showroom, which opened last month in the Las Vegas Market Center.
Standard Fiber’s 126,000 square foot facility, which is built with the latest and most innovative manufacturing equipment providing high-speed, digitally-controlled blending capabilities of up to three ingredients across different types of polyester and foam, will focus on filling and distributing higher-end blown polyester and foam filled pet beds, sleep pillows, as well as maternity and other specialty shaped pillows.
“Our number one priority is the success of our customers, who depend upon our innovative products, lower costs and faster fulfillment to optimize their inventories,” said Sandy Gray, Standard Fiber CEO. “We recognized that many of our customers have challenges with relying solely on Asian manufacturing for their bulkier filled bedding production. So, we’re thrilled to bring the next expansion of our global textile manufacturing network home to the United States for our partners who will benefit from our new localized capabilities.”
Standard Fiber’s new facility is strategically located to serve the large Las Vegas-based hospitality market where its customers can benefit from local production and speedier product delivery.
The company also emphasized its ability to collaborate with industry partners who only have east coast-based filling operations, so they are able to optimize time and cost-savings benefits by leveraging Standard Fiber’s new west coast fulfillment capabilities.
Standard Fiber Opens New Las Vegas Showroom
Better servicing its growing, mattress, hospitality, and pet product customer base
July 19, 2022; Burlingame, CA – Furthering its commitment to its growing mattress business and the future of the home textiles market, Standard Fiber has opened a new permanent showroom in Las Vegas. The 2,500 square foot space, which the company has been preparing ahead of Las Vegas Market taking place this July 24-28, is located at the Las Vegas World Market, Suite C1575 at 455 S Grand Central Parkway.
“As one of the world’s largest suppliers to the home textile and furniture markets, we felt it was important to have an established and permanent showroom in Las Vegas where many of our customers come to do business,” said Chad Altbaier, Standard Fiber CCO. “We look forward to meeting with prospects and customers across each of the distribution channels that we serve at the upcoming Las Vegas market”
Standard Fiber invites Las Vegas Market visitors to stop by and view its new sleep solutions highlighting the company’s textiles and material technologies, which are divided into five Elements of Sleep – Wellness, Comfort, Protection, Design, and Sustainability. New product innovations include:
- Biobased Antimicrobial Treatment – EPA approved, 100% biobased antimicrobial topical fabric treatment developed to prevent and remove odor molecules and microbes that are ever-present in today’s harsh environment.
- Compostable Packaging Solutions – Packaging made from starchy plants as a more sustainable alternative to vinyl and other plastic bags.
- glassFRee™ solutions – Offering a variety of glass free fire-retardant solutions that are antimony free and aid in passing 16 CFR Part 1633.
- EcoSpun™ Fibers + Yarns – EcoSpun™ reduces the persistence of textile pollution in the environment by allowing synthetic fibers to behave more like natural fibers when they become environmental pollutants.
- H2ecO™ Textile Finishing Process – A collection of printing, dying, bleaching and finishing process that uses no, or very little, water.
- weaveRIGHT® Technology – A patented weaving process that unites 100% cotton loops with performance fibers to provide accelerated drying time, enhanced absorbency, and more durability while maintaining freshness and softness.
- Adjustable Comfort – Customize your sleep with many of our unique constructions providing both innovative pillow and mattress cover solutions.
- Outdoor Comfort – All-season outdoor comfort products that look great and can be used anywhere.
Standard Fiber will also be discussing its latest corporate initiatives that include its new SmarTrak™ Global Order Tracking System, an industry-leading portal that gives customers real-time visibility of their order status and location, and its Carbon Offset Program to minimize its environmental impact.
Standard Fiber Launches New SmarTrak Global Order Tracking System
Company’s industry-leading portal gives customers complete visibility of their order status and location – anytime, anywhere, globally
June 30, 2022; Burlingame, CA – With the goal of meeting the highest standards of excellence, reliability, and performance delivered with superior customer service, Standard Fiber, one of the world’s largest suppliers to the home textile market and manufacturer of basic bedding products, has developed its new SmarTrak global order tracking system to allow customers to view real-time visibility of their inbound shipments.
Standard Fiber’s SmarTrak is powered by a cutting-edge Logistics Cloud Technology Platform, which allows it to effectively manage supply chain workflow with greater agility. SmarTrak was developed to trace the 3,000+ global shipments that Standard Fiber delivers annually to its customers. Tracking begins at the freight forwarder when the container is assigned and continues through to delivery at final port. Taking advantage of the company’s worldwide network, SmarTrak connects with over 53,000 trucking lines, 115 airlines, 65 rail carriers, and 120 ocean carriers.
“Anticipating our customers’ needs is a major company priority,” said Sandy Gray, Standard Fiber CEO. “Understanding and feeling their pain due to unforeseen shipping delays, we felt an urgent need to develop a system to better inform them of their order status and help provide timely solutions to avert potentially expensive delivery interruptions. We are very excited to launch our first phase of SmarTrak in mid-July, which focuses on tracking shipments from freight forwarder to port. Phase two will focus on ground freight to the final destination.”
Utilizing GPS, AIS data tracking, all involved parties can collaborate on efficient goods movement and timely intervention on exceptions before they become costly problems. Through a secure password protected login on a dedicated website available on any smart device, Standard Fiber’s customers can to track real-time arrival status of their orders and visually see their location anywhere in the world.
Leslie Morris Appointed New VP Sales at Standard Fiber
Industry Executive to bolster the company’s new domestic pet bed filling operations
May 26, 2022; Burlingame, CA – Standard Fiber, global innovator and supplier to the home, hospitality, and pet textile industries, has hired seasoned retail and product development professional, Leslie Morris, as its new VP Sales. Based in Charlotte, NC, Morris will lead the company’s pet product sales efforts and tap into other Standard Fiber segments utilizing her extensive retail and wholesale experience with big box and specialty retailers.
Morris joins Standard Fiber from NVM Pet, licensee of Serta® and Beautyrest® pet beds, where she was director of product development. Previously, she was director of product development for dog and cat hardgoods at PetSmart. Morris also brings a broad range of experience with leading retailers including Kohl’s, Bed Bath & Beyond, and May Merchandising Company.
“Leslie’s successful product development, sourcing, and sales experience in the home textiles and pet industries make her the perfect addition to our dynamic team,” said Chad Altbaier, Standard Fiber CCO. “She joins us at the perfect time as we are launching USA-filled pet beds, and we are looking forward to her driving our pet products growth to the next level.”
Standard Fiber will start filling pet beds in its South Carolina and Nevada factories in Q3 of this year to help reduce freight costs and lead-times, while offering better inventory turn and new domestic drop ship capabilities with its strategic retail partners.
“The technologies and innovations that Standard Fiber brings to the textile industry is unmatched by any other company, and this distinction will continue to propel the pet products business forward,” said Morris. “I am looking forward to working with the team to develop innovative and differentiated assortments for our customers.”
Standard Fiber Partners with weaveRIGHT® Technology for Exclusive License in Home and Hospitality Markets
Presenting Bath Done Right with innovative weaving technique for towels
May 18, 2022; Burlingame, CA – Standard Fiber, one of the world’s largest suppliers to the home textile and hospitality markets, has signed an agreement with weaveRIGHT® Technology enabling the company exclusive rights to develop and distribute bath products made with the technology to the home retail and hospitality markets.
Developed by home textile veteran, Matthew Dalton, who was challenged by QVC to reinvent the towel in 2018, weaveRIGHT® Technology is a patented weaving process that unites 100% cotton loops with performance fibers in the ground of the towel. This innovative technique enhances absorbency, accelerates drying time, and provides an additional level of durability. The fast drying time inhibits the growth of bacteria, therefore towels made with this proprietary weaving technology are inherently anti-microbial and eco-friendly.
“With our new weaving technology, we really do feel we met the challenge of reinventing the towel,” said Dalton, Owner, weaveRIGHT® Home. “We are excited about our partnership with Standard Fiber who lead in delivering quality and innovation in the bedding and bath category.”
“We are delighted that weaveRIGHT® has granted us the exclusive license of its truly groundbreaking technology,” said Chad Altbaier, CCO, Standard Fiber. “Aligning with this patented technology will bring our retail and hospitality partners many benefits consumers are looking for today – a compelling blend of performance and luxury, grounded in our @sustainovation philosophy”
For more information on weaveRIGHT® Technology, visit weaverighthome.com.
Standard Fiber Introduces New 2022 Bedding Collections
Presenting innovative textiles for mattresses inspired by dynamic design and color trends
April 19, 2022; Burlingame, CA – Spring is considered a season for renewal and new beginnings – not just for nature, but also for self-rejuvenation. It’s a time when we feel the urge to refresh our homes by bringing light, color and polish to evoke the senses and foster our well-being.
In anticipation of this annual ritual, the design team at Standard Fiber, one of the world’s largest suppliers to the home textile market and manufacturer of basic bedding products, presents fresh, new design and color trends to help its customers select the most current home textiles for their new mattress collections.
“Over the years, we’ve found customers rely on us to help them come up with creative solutions to design and develop unique and innovative bedding products,” said Brandon Wells, Standard Fiber EVP/GM – Mattress Division. “While comfort technologies and design aesthetics are always on trend, sustainability is also a major concern among today’s consumers and plays a big role in our home textile offering.”
At the ISPA Expo this past March, Standard Fiber introduced four new mattress textile themes for 2022 based on its design team’s latest research on forecasted home design and color trends.
Mod Nature, which fully embraces the idea of “new-stalgic”. Mod Nature pulls elements from mid-century architecture and design and updates the look to a more contemporary feel. In this collection Standard Fiber uses clean, modern lines, diagonal features, and subtle texture with a classic navy-based color palette.
Japandi is the blending of Japanese and Scandinavian aesthetics, melding the smooth and modern approach of Scandinavian design with the sleek and functional elegance of Japanese design. Minimalist yet welcoming, Japandi is all about using neutral tones, textures and natural materials to evoke comfort and peacefulness. In this collection the company highlight the use of natural and sustainable fibers, such as Tencel®, Bamboo Rayon, and recycled polyester.
Simply Intricate is Standard Fiber’s transitional take on a traditional style collection, catering to a more mature and luxurious customer. In this collection the company uses floral motifs, organic and fluid design elements, intricate background texture, and a soft muted color palette. In this collection we highlight high-end fibers, such as cashmere, silk, and rayon.
Vibe radiates nostalgia and utilizes technology as its basis for design. Vibe has a more dynamic approach, with bold color usage and edgy pattern motifs. In this collection Standard Fiber highlight cooling yarns, striated yarns, and copper infusions.
Also at ISPA, Standard Fiber presented its portfolio of sustainable products that included recycled textiles, compostable textiles, bio-based foam pillows, bio-based textile finishes, and many more.
Last month, Standard Fiber, launched a carbon reduction program where it will invest in carbon offsets for all cargo containers of textiles it exports from Asia to customers in the U.S. and 20 other countries around the world. This initiative builds upon the company’s robust material responsibility platform that includes organic cotton with GOTS or OCS certification, recycled fibers with GRS or RCS certification, bio-based foams with USDA Biopreferred™ certification, RDS down, Oeko-tex certified products, and packaging made with recycled materials. The company has also implemented more space-saving and cost-efficient means of shipping products around the globe.
To learn more about Standard Fiber’s new bedding collections and its carbon neutrality program, please contact Brandon Wells at email@example.com.
Standard Fiber Introduces New Eco-Friendly Pet Products at 2022 Global Pet Expo
Sustainability meets wellness for our eco-conscious fur friends.
March 17, 2022; Burlingame, CA – With pet wellness in the forefront of every furry friend product it develops, Standard fiber, a major textile supplier that offers thoughtfully –sourced finished goods and product development solutions, will debut several sustainably-made pet products at the Global Pet Expo (GPA) booth # 3464 in Orlando, FL March 23-25, 2022.
Standard Fiber believes our fur family deserve the same deep, restful, and life-changing sleep as humans. Therefore, each of the company’s pet products are designed with Standard Fiber’s five key elements in mind to assure this level of sleep – wellness, protection, design, comfort and sustainability.
“When the COVID pandemic hit in 2020, people placed a higher focus on health and wellness by exercising, spending time outdoors and getting better rest,” said Matthew Smith, Standard Fiber VP Sales & Marketing – Pet Division. “Simultaneously, pets were adopted at an unprecedented rate with a strong owner concern for their health and well-being.”
To help brands and retailers meet this consumer demand, Standard Fiber has developed a vegan friendly, bio-based pet bed designed for eco-friendly conscious dogs who like plenty of room to stretch out on their belly, back, or side. The bed cover is made with cooling and breathable vegan leather. The three layers of bio-based material provide therapeutic support by relieving body aches, joint pain, hip dysplasia, and arthritis.
Standard Fiber is also introducing its Deep Touch pressure weighted blanket that uses gravity to simulate a warm and cozy hugging sensation for fur babies who need a little security when feeling insecure or anxious. The super- chunky knit design is the first weighted blanket made with non-glass beads to deliver the appropriate weight safely for dogs that like to play hard and rest easy.
In its commitment to minimizing environmental impact, Standard Fiber announced the launch of its new carbon reduction program where the company will invest in carbon offsets for all cargo containers of textiles it exports from Asia to customers in the U.S. and 20 other countries around the world beginning.
According to Standard Fiber, its carbon offsets will fund accredited carbon reduction programs such as protecting rainforest ecosystems from deforestation in Brazil and renewable energy programs on tribal lands in the US.
The company is also embarking on an industry-leading textile circularity initiative where it will collaborate with hotel and healthcare operators to develop various second life channels to help divert these bulky textile items from landfill. Further information on these efforts will be announced this summer.
Standard Fiber Launches Carbon Reduction Program
The home textile supplier and manufacturer of basic bedding products is expanding on its material responsibility platform.
February 24, 2022; Burlingame, CA – Furthering its commitment to sustainability and minimizing environmental impact, Standard Fiber, a suppliers to the home textile market and manufacturer of basic bedding products, is launching a carbon reduction program where it will invest in carbon offsets for all cargo containers of textiles it exports from Asia to customers in the U.S. and 20 other countries around the world beginning in March 2022.
According to Standard Fiber, its carbon offsets will fund accredited carbon reduction programs such as protecting rainforest ecosystems from deforestation in Brazil and renewable energy programs on tribal lands in the US.
Standard Fiber’s new initiative builds upon the company’s robust material responsibility platform that includes organic cotton with GOTS or OCS certification, recycled fibers with GRS or RCS certification, bio-based foams with USDA Biopreferred™ certification, RDS down, Oeko-tex certified products, and packaging made with recycled materials. The company has also implemented more space-saving and cost-efficient means of shipping products around the globe.
“As a major textile supplier to the home and hospitality market, we must take responsibility for and do everything we can to minimize our environmental footprint,” said Sandy Gray, Chief Executive Officer, Standard Fiber. “Our new carbon reduction program will offset 100% of the carbon emissions of transporting thousands of cargo containers of textiles we export from Asia around the world.”
In addition to its carbon reduction efforts, Standard Fiber is embarking on an industry-leading textile circularity initiative where it will collaborate with hotel and healthcare operators to develop various second life channels to help divert these bulky textile items from landfill. Further information on these efforts will be announced this summer.
After many months of virtual meetings due to the pandemic, Standard Fiber is excited to be exhibiting at the following industry trade shows in taking place in Florida this month: BITAC® Luxury Live in Bonita Springs March 6-8; ISPA Expo in Orlando March 8-10; and Global Pet Expo in Orlando, March 23-25.
Chad Altbaier Appointed Chief Commercial Officer of Standard Fiber, LLC.
Global bedding and home textile industries supplier creates new role for industry veteran
October 13, 2021; Las Vegas, NV – Standard Fiber LLC, global innovator and supplier to the bedding and home textile industries, announces Chad Altbaier has joined the company in the newly created role of Chief Commercial Officer (COO). Based out of the company’s Burlingame, CA office, Altbaier will lead the sales, marketing, product innovation, and business expansion functions across all distribution channels, outside of the mattress industry.
“We’re beyond excited to have Chad join us, expanding on our successes and building an even stronger global organization,” said Sandy Gray, CEO of Standard Fiber. “He brings twenty years of broad industry experience and relationships in the retail, hospitality and apparel industries with a proven track record of starting and leading business units. In just the few short weeks that he’s been part of our team, he has already made an impressive impact.”
Altbaier has spent the majority of his career working in the home textiles and apparel categories, with a focus on natural and synthetic fills with Downlite, and most recently, Allied Feather + Down.
“I’m thrilled to be joining Standard Fiber” said, Altbaier. “I’ve known the company for many years and have had tremendous respect for its business growth, and the dedicated focus it places on its customers’ success. The company’s recent expansion into adjacent products for the mattress, healthcare and pet industries has been beyond impressive. I’m grateful to be able to work with such a talented team on a global scale to deliver unmatched innovation, technical expertise, service, and value to its customers.”
Standard Fiber was founded in 1998 with one goal in mind: to deliver exceptional bedding products and customer service at the lowest costs possible. In doing so, they became the first bedding company to combine U.S.-based product design, customer service, and technology with the cost benefits and manufacturing capabilities that are best achieved throughout Asia. Today, Standard Fiber works hand-in-hand with its customers – manufacturers, distributors, and digitally-native brands – to supply the innovative bedding solutions today’s consumers want, at the competitive prices they need. With offices and staff in the U.S., UK, China, India & Pakistan, today they are a global leader in home bedding products and textile manufacturing, and one of the largest producers of utility bedding products in the world.
David Wang appointed President and COO of Standard Fiber, LLC.
September 23, 2020; Las Vegas, NV – Standard Fiber, LLC announced the appointment of David Wang as President and Chief Operating Officer. Since joining Standard Fiber in 2003, Wang has been an invaluable leader in optimizing sourcing, product innovation, production efficiencies, and strategic market development. Wang has served as Standard Fiber’s COO since 2012, advancing business operations, production, and quality control as well as enhancing Standard Fiber’s industry leadership.
In his expanded role, Wang will continue to lead U.S. and East Asia operations. He will also take on additional responsibilities for oversight of strategic joint ventures and furthering geographic supply chain expansion. Glenn Boschetto, Chairman, and Sandy Gray, CEO, heralded Wang for his vision, dedication, and market savvy. Gray commented, “We are thrilled to advance David to the next level in recognition of his capabilities for the future and demonstrated performance”.
Brandon Wells joins Standard Fiber as EVP & General Manager – Mattress Division
Standard Fiber is pleased to announce that Brandon Wells has joined the company in the newly created role of EVP & General Manager, Mattress Division. In this role, Brandon will be responsible for leading Standard Fiber’s mattress division which specializes in providing fabrics, zippered covers, foundation covers and other products to mattress companies around the globe. Sandy Gray, CEO of Standard Fiber, said “We’re excited to have Brandon join us, leading our growing mattress channel team. He brings over two decades of experience and relationships in the mattress industry to further accelerate the dynamic growth we’ve experienced with mattress manufacturers in the past few years”. Brandon spent the majority of his career working for BekaertTextiles/BekaertDeslee in several sales and marketing leadership roles before taking over the reins as President/GM of Bekaert’s US operation in 2012. He also worked for several years for the former Burlington Industries in Mattress Ticking sales. “I’m thrilled to be joining Standard Fiber”, Brandon said. “I have been watching them for the past few years and have been extremely impressed with their growth, willingness to invest in the business and their desire to bring low cost, innovative solutions to their customers. Their global supply chain and product development strengths are very impressive.” Brandon’s employment commenced July 13.
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